Digital Marketing Categories
We realize there’s a lot of different types of digital marketing (and we mean a lot), but leading digital marketing expert Neil Patel backs the theory that all digital marketing falls into 7 categories. And these are…

1. SEM (Search Engine Marketing)
2. SEO (Search Engine Optimization)
3. PPC (Pay-per-click)
4. SMM (Social Media Marketing)
5. Content Marketing
6. Email Marketing
7. Influence / Affiliate Marketing

And we’re going to go through each of these categories in detail, so you can fully understand what you need to be investing in. Whilst the biggest businesses in the world have their finger in every metaphorical pie, a smaller business can benefit from just using a few services. It’s all dependent on what kind of business you are, and what your goals are too. Don’t be fooled into thinking you need every service offered above – unless your goals line up with all of the services on offer.